Developing a Bulk SMS Strategy in Africa is Like Owning a Workout!

Your bulk SMS‘ing in Africa must have a strategy, just like when you start your gym training session. Learn the fundamentals of bulk SMS sending from SMS Africa with these helpful tips:

Organize SMS Contacts

Phone numbers, names and addresses will help you customize and personalize your Bulk SMS messages. Once you collected that information, it’s important to have a process in place to collate the bulk data in a format you can later use.

SMS Bulk messaging in Africa

Create a Bulk SMS Sending Schedule

The “right” frequency of contact varies between industries, regions, and target groups — but once you’ve found the right sending rate for your African business, set up a schedule in your planning calendar.

Like all repeating tasks, scheduling your bulk SMS sending will keep you on target. Using you can automate this function.

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Write in Blocks

Don’t drop everything ten minutes before sending time and try to squeeze out a quick bulk SMS message. Instead, schedule time once every few weeks to generate Bulk SMS content in a block. This will help you keep content and events in the front of your mind — and make it easier to create a series of related bulk messages that makes each more effective.

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Plan for Responses

The best Bulk SMS messages include a call to action. Always have a plan for responding to that call. This might take the form of an automated second message (offered by SMS Africa) to all subscribers who respond, or simply training all employees on shift about the discount you just offered.

The key is to be ready to receive — and optimize — the responses you get.

Track SMS Campaign Results

One of the major benefits of SMS marketing in Africa is the wealth of real-time feedback from your SMS Campaigns. You know right away how many people received your Bulk SMS, and how many responded.

This can help you narrow your focus and improve your copy with every bulk sms sending — but only if you track those numbers carefully and understand what they mean for your business. As with contact details, you can track them using using a spreadsheet.

Bulk SMS Strategy in Africa South


There are two sure ways to spoil your Bulk SMS efforts:

No 1:  Texting infrequently so you never reach front-of-mind awareness.

No 2:  Texting too often and annoying your subscribers.

Both of these can happen if you approach your Bulk SMS efforts with an ad hoc attitude. Instead, you need to systematize your Bulk SMS sending program so that you send out your bulk sms’s with the appropriate timing and content to get the response your business deserves in Africa.

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Written by J. Brick, Modified by